Check This Out: How Video Helps SEO
If you have been researching ways to generate more revenue for your business together with bringing more credibility to it, then SEO video marketing definitely has to be part of your online marketing strategy. It is simply a great way to market your business and gain the trust of the customers and potential customers.
Previously few years Google has given more relevance to YouTube videos in their search engine rankings. A basic browse Google will result in a few listings including YouTube videos within the top results. Because this trend continues this is the time for you to take advantage of it by creating videos to your business that connect with the products and services which you offer.
There are several ways that you could start carrying this out and I’ve outlined some of the kinds of videos that are most commonly combined with SEO marketing with video.
Option #1: Explainer Videos
This sort of video focuses primarily on explaining a product or service. It could also be by means of a tutorial. These types of videos when done correct will go viral based on the informational content. People search YouTube every day for tutorials, and when your video has great content it will result in more views and will give your company more exposure.
Option #2: Promotional Videos
If you are going to make a promotional video you’ll need to make sure that anything that is mentioned is indeed factual. Many videos are flagged daily which can be thought to be misleading and commercially deceptive, so you’ll want to ensure that your video is performed in a manner that although being promotional still builds trust and credibility.
Option #3: Slideshow Videos
These are the basic kinds of videos that you need to avoid because of the higher level of flagging that takes place using these video types. A slideshow video usually is accompanied by music within the background and its entire focus is highlighting text with related pictures. These videos were extremely popular initially, but have recently triggered a higher level of flagging due to their low quality content.
Since you now know the three kinds of videos which can be usually used in video marketing, now you can go on and start the whole process of determining your niche. That’s the initial step you have to take when undertaking a search engine optimization strategy.
Upon choosing your niche and determining your target keywords, then you’ll wish to complete each of the standard techniques which you use in traditional search engine optimisation. This means that you need to focus on having keywords in your video title, body description, together with having your keyword when your video tags. YouTube even offers an opportunity for transcription, so you’ll want to add a transcription together with your video that is optimized to your keyword too.
Along with your video now optimized, the very last step is to create quality backlinks in your video along with having social network signals. This basically means to obtain links from other sites pointing in your videos, in addition to having Facebook Likes & Shares, Twitter Retweets, together with Google votes all directed to your video.
This can be by far the most critical thing of them all. Exactly what is the point of doing the above in the event the content itself is not interesting? After inviting so many people within your website, what would they do if the cmcwvc itself is the issue? Is your call to action strong in its own right? Are the blog posts just random information that does not concern your niche? Are you writing just for the sake of it? Or worse, would you not write whatsoever?
People won’t read something if this was unrelated from what they’re searching for to start with. This would just improve your website’s bounce rates and minimize your site rankings on Google – which translates into a lowering of your traffic. Make sure that you do adequate research on anything you will write on the website, and add the references if needed. As if the information is lacking, everything might have been for nothing.
By following these simple SEO video marketing strategies, you’ll be on your journey to a top ranking within both YouTube and Google for your chosen keywords. SEO online video marketing could be used to promote any business and if you have you been struggling to find ways to earn money online then this may be a great solution for you personally. Perhaps you have begun to lose your desire while focusing?