Webmasters who own PBNs participate in covert activity. They need to conceal their network from prying eyes. As a result, they prevent bots from brands like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, nevertheless the clients of these PBN owners put so much of faith within their ability to cover their tracks. If, for reasons unknown, those tracks aren’t covered very well, then those PBNs might get discovered as well as their backlinks will be worthless. Keep in mind as well that the way that PBN owners block bots from crawling their site is simply by updating the robots.txt file. But there’s no written law which says any organization has to obey what’s in the robots.txt file!
A whole lot worse, bots are able to see what’s in the robots.txt file. If it looks like the site is blocking a lot of bots from crawling, which may in as well as itself become a sign to Google that the site is shady. If Google does determine the website is link-spam haven, then expect the backlinks on the site to become worthless.
People who own PBNs aren’t operating a charity. You’re going to need to pay for your backlinks. How much are you going to pay? That depends on the trustworthiness of the PBN owner and whether or not you’ve got the hands on the promo code. Generally, expect to spend several hundred bucks for around 1 to 5 backlinks. Each backlink can come coming from a different domain on the PBN.
To acquire the money, you’ll frequently get virtually no evidence that the links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So rather than getting a summary of pages with backlinks, you’ll just get a listing of domains which include your links with TF/CF info for each domain.
Another reason to use PBNs and purchasing backlinks: it’s frequently the case that they’re run by a single person that has very little free time. Because of this, the PBN webmaster “creates” content for you personally by just spinning existing content on the web. If you’re not really acquainted with the concept of “spinning,” it’s wherein some blackhat enthusiasts take content that’s already online and use software to paraphrase it. That’s the way they avoid duplicate content penalties.
However , spinning software isn’t anywhere near perfect. It’s frequently the case that spun content seems like something authored by a young child in Kindergarten. If Google detects poor grammar within the article that links back to your site, you are able to bet it can devalue the web link. When that occurs, you won’t get anything for the money you spent.
Webmasters who host PBNs are also notorious for utilizing shortform content. A backlink you buy will often result in an article that merely has about 300-350 words. Quite simply, PBN owners do just enough to obtain a small amount of qunpqg juice. That doesn’t look authentic, and it also probably isn’t going to fool Google for much longer. Take into account that you’ll see much better SEO benefits with longform content, which is rarely offered whenever you purchase backlinks.
We’ve already highlighted several ways in which Google can determine if you are buying backlinks. First, it may find out if the web site is attempting to protect its tracks digitally. Second, it might pick up on the spun content.
There are other ways that Google knows, though. For instance, a number of your backlinks might not be relevant. In the event you buy a backlink on a website that deals with pets and it points for your site that’s information on auto repair, Google’s algorithm will observe that. The backlink won’t appear “right.”
Also, if you go cheap and pay for backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be certain that the folks at Google are monitoring the black hat sites to learn about people selling backlinks. Whenever you can look for a vendor that’s selling backlinks, so can Google.