Like the majority of the over fifty percent-million people who have viewed the Domino’s Pizza video that’s been circulating the web, I was totally grossed out during and after I watched this showcase of employee misconduct at its worst. My fears about what could happen behind the scenes at restaurants had been realized, and it wasn’t quite a sight.
However, domino’s menu gross-out and in all likelihood a few felony charges for the employees in the video aren’t the sole thing on the line here. Also on the line is a, Domino’s, which to date has enjoyed an excellent reputation among consumers. Not a day goes by i don’t view a Domino’s commercial on TV or even a Domino’s delivery car rolling though my neighborhood.
Overall, I’ve been astounded by how Domino’s has tackled this catastrophic issue. They’ve spent the very last couple of days wrestling their brand from destruction by issuing stern statements and pr releases, fielding interview requests, posting video responses online, and establishing an account on Twitter that speaks directly to this crisis (amongst other things). I believe this response and also the incident generally speaking has inside it several worthwhile examples that small, and mid-sized businesses can learn from since we all get used to navigating the industry of social media marketing. Here are a few thoughts:
* Recognize the strength of social media : The Groundswell is real. Hundreds of huge numbers of people around the world are involved in social media every second throughout the day, and also this interaction is only going to continue. It’s crucial that everyone recognize the effectiveness of social media, and those who participate in it. After all, it absolutely was the internet community that brought the Domino’s employee video to the forefront. And, in the event you aren’t already involved in social media marketing in some manner, now may well be a good time to start.
* Monitor the internet : Do you know your Webutation? If not, now’s the time to find out. Monitor what’s being said about you and your brand in the social media realm through vehicles like Twitter, YouTube, Flickr, and web-based generally speaking. The best part about online monitoring is you don’t need to have a large budget to begin your monitoring efforts. Begin using free tools like Google or Yahoo! alerts and checking vehicles like search.twitter.com for keywords attached to you and your company.
* Be Responsive : Should you find inaccuracies about dominos menu with prices, swiftly respond making use of the appropriate channels. Like Domino’s, your response mechanisms may range from media and public relations, to posting on social media sites, to using your website, or employing an integrated strategy. Your response mechanisms will depend on the severity of the problem. All-in-all, it’s best to acquire a grasp on the situation before it spreads like wildfire.
* Education is vital : Should you haven’t already done so, invest in social media marketing education for you and your employees. In today’s environment, even having basic knowledge of this new landscape can be helpful to rtjnfn organization’s growth and vitality. In the event you don’t possess a budget to confer with the expert, follow blogs on the subject, find online presentations/websites/articles, or take a trip in your local library to check out a few books on the subject. In addition, it could be good for establish social networking procedures for the organization that talk to the way the medium is going to be used, employee participation, crisis response, etc. These are merely a couple of basic takeaways from your Domino’s case. Because this story consistently play out, I’m certain that you will have more lessons we all can reap the benefits of.