On the evening of 24 July, Google updated its Panda algorithm again to version 3.9, just one month after its previous update. Whilst the major search engines predicted only 1 per cent of search engine results would change enough to observe, each update builds upon the next, meaning it could just be a point of time before your rankings are affected, if they have not been already.
Since Panda, and arguably before, Google’s advice for webmasters continues to be which they should deliver an excellent experience to visitors, as opposed to centering on what elements search engines like google prioritise. However, a top quality site with quality content is definitely the key factor that Panda is concerned with; effectively, should you make an effort to provide this to your visitors, then you definitely can also be concentrating on what Google gives precedence to. The 3.9 roll out was broadcast on Twitter and alongside the announcement was actually a connect to a post on Google’s Webmaster Central Blog from 6 May 2011, that offers in-depth guidance on the thing that makes up a top quality site; it is a great spot for you to commence to learn how to approach an audit of your website.
If, as an example, your site is made-up mostly of pages that are solely made to rank well searching engines, then you should ensure they may be of value to some reader too; it may be that you have to consider removing such pages and creating new content. Duplicate content is not really favoured by Google, so when you have formulated multiple pages which contain the same copy text except a little portion, for example, the geographical location (shoe shop Chelsea, shoe shop Manhattan, shoe shop New York City) you ought to re-write the copy to avoid any replication. Are you currently talking authoritatively on the topic under consideration or possibly is it short and unsubstantial? Consider whether you would be astounded by the content or the website as a whole if you were looking for information about its material.
Another reason your ranking in Google’s results pages may drop is in case you have undertaken any dubious off-site SEO activity in the past, including buying links or signing up to an excessive variety of online directories in order to have a link. Google’s Penguin algorithm update is generally linked to unnatural links, as well as other web spam factors like cloaking, and was created to lessen people seeking to game the system. I actually have heard of a large number of websites that have been affected since April 2012, when Penguin was presented. Whist building links via spammy customs previously ‘worked’ and even if such suspect activity ceased a long time ago, the links pointing to your website could be live and harming the way Google views your backlink profile.
Google is treating web spam efforts even more seriously than ever before and it has started to send messages to webmasters warning that unnatural links have been spotted. ‘Open link messages’ caution a website in general and ‘new link messages’ are highlighting that some individual links are distrusted. If such a message is received, immediate action should be taken. However, site owners can investigate their backlink profile prior to any warning and set about removing any links that point towards their internet site from cfiosu poor quality, irrelevant or web spam sources. Various tools are available, but I would recommend trialling Linkdex, as it helpfully breaks down the link sources by site type, as an example blog, directory, forum and also gives an author score. As a businessman, this can help to identify any activity that may happen to be undertaken without your knowledge, or prior to your time and energy in the company should you be a webmaster.
Even if you think your site is of high-quality and you’re certain all your SEO activity has always been above board, undertaking a content audit and investigating your backlink profile is likely to offer you new ideas and in my experience, there is always room for improvement.