Nearing the end of 2016, Google started letting webmasters know about impending changes to their search engine ranking system that would have impact on how sites would be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In the following paragraphs, I discuss these key new changes that will impact your website’s organic SEO rankings within the Google Search Engine.
The initial item on their own list is the one about ensuring that your web site features a published SSL certificate set up. Now, as far as Google search rankings go, you will begin to be penalized should you not come with an SSL certificate in place on your site.
One of the first moves in this regard already now in position, is the fact if you do not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer be aware that the site is not secured. Clicking on the exclamation mark brings up the details from the security infraction. This new item has become already in place on the browser with all the January 2017 Chrome “56” browser update.
SSL certificates usually are not a significant expense today and also you can have them put in place for as little as about $26 each year should you be not running an e-commerce site contributing to $70 or so if you are. Google is very interested in customers being protected as they visit websites directed by Google and they want to make certain that customer data entered on these sites is encrypted along with a person’s details are kept safe. In this connection, they will therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate set up. So, if being found by Google organically is very important to you, this is a step you will need to take along with your site.
Next on their agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has become paying attention to their complaints. Google has found that popup adds often can cover an entire screen on a mobile phone and can even be hard to remove. Now as Googlebot crawls your webpages as well as in particular, your mobile webpages, bear in mind that they are looking on popup adds with disfavor along with your page will likely be penalized if popup adds are found.
Google’s move here is because they are wanting to deliver quality content to their search and “AdWords” customers for their advertisers. They are on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an add to sell something. Advertising on the web will almost certainly start to change due to this new online search engine ranking requirement so if you are wanting to be found and also you currently run popups on your pages, you will end up planning to start doing a bit of rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you because of it as opposed to penalizing you.
The following change necessary for 2017 will almost certainly see a lot of people scrambling to improve their site design architectures. Up to 50 % of all Access to the internet these days is done by cellular devices including tablets.
In a recent study completed by a Google subsidiary company, it had been found the average load time for any webpage on the mobile device remains sitting at about 19 seconds to load. This same study shows that mobile device users on the other hand only have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort meaning that slow-loading mobile pages that Google currently sends customers to via their search engine and on behalf of their AdWords advertisers, are certainly not getting loaded.
So everything is changing. Google presently has setup an entirely separate online search engine “page indexing” database in their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and when your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google can make note of it and your page will not be turning up in their search engine rankings for users until you can get this fixed.
With well over 50% of all the website interactions now coming from mobile, it has the potential for cutting your total website visitors by up to 50 % as soon as your pages have already been flagged by Googlebot to be slow loading – not that mobile was working for you anyway with approximately 53% of men and women clicking off before your page ever got loaded to begin with.
Actually, many WordPress theme providers are scrambling to develop and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury is still on these however regarding whether or not they sfherw be capable of getting down for the 2-4 second page loading time “sweet-spot” requirements now being essental to Google.
To hit loading times which are consistently this fast, will basically require the construction of “natively coded, responsive” webpages which do not use widgets of the sort. And even time use to convert the content of an existing fat page into a fast loading, content filled mobile page takes time that may still maintain your page from the fast loading category.
To sum up, the Google search engine today is looking for professionally built, natively coded webpages to serve up solid content to its customers on cellular devices. To be successful using a website organically down the road because of this, will demand for most online entrepreneurs, a need to rebuild existing websites.