Sizzler is a United States-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some in the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is known for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is composed of greater than 270 locations through the entire U.S. Most of Sizzler’s U.S. locations will be in the West.
Inside the late 1970s and early 1980s, Sizzler Menu With Prices 2020 promoted steak and combination steak dinners having an optional salad bar. The restaurant desired to give customers the feel of the full-service restaurant at a price slightly greater than a fast food chain. To control costs, many restaurants had in-house meat cutters that will cut steaks and grind beef. Into the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions including all-you-can-eat fried shrimp, the chain expanded its salad bar right into a full buffet promoted since the “Buffet Court.” Patrons began to use the buffet being a meal instead of an add-to an entree. In reaction, Sizzler lowered the standard in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler filed for Chapter 11 bankruptcy in 1996 (“to avoid costly leases on unprofitable restaurants”) and closed over 130 of its locations. The company reemerged from Chapter 11 in 1997. Through the late 1990s, new management upgraded the quality of food and increased prices. Twenty one locations closed in 2001. Sizzler began an image makeover circa 2002. A whole new restaurant concept was developed, featuring a lighter and much more open dining-room. The alterations were along with a new menu. In order to go back to its roots, steaks, seafood, and the salad bar were emphasized, whilst the all-you-can-eat buffet was phased out in some locations, however it still remains today in lots of others.
Inside the 1990s, Sizzler ran upscale locations using the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it was planning to act from the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over the use of the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced that the US management group led by the Sizzler CEO, would get the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California where chain was founded, but moved to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to expand sales and test market new dishes. Sizzler even offers restaurants throughout the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Hours Hours Today International in 2011, all locations outside the usa are operated by Collins Foods.
The Australian Sizzlers were reasonably popular through the late 20th century to the 2000s. Within the 2013 financial year Collins Foods reported stalling revenue for Sizzler operations within australia, blaming the downturn in the casual dining luoecw in the nation, and also the decrease in visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the price of Sizzler by AU$37.5 million. In an investors meeting by Collins Foods, CEO Graham Maxwell states: “We will no longer consider Sizzler to become a strategic growth prospect within australia and therefore we will never be investing further capital”. Collins Foods began to close a number of Sizzler restaurants in Australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China